Teacher Peter Cennamo Opens Home to
Homeless Pooches

Peter Cennamo has been providing accomodations and daily activities for stray dogs for the past seven years.

Barnes and Noble is becoming a thing of the past – consumers are now turning to the joy of downloading their books on the Internet – even if it’s 2:00 in the morning and they’re wrestling with insomnia.

You can create an informational eBook – not a fictional work – and put together a Peter Cennamo professional digital product that generates more income than if you’d had dozens of traditional books distributed by print publishers to hundreds of  brick and mortar bookstores.

The Do-It-Yourself Route

For those of you who can put a sentence together, you’ll want to create your info product using your own unique “voice.”  As you being to build your online empire, customers will become familiar with your style and begin to recognize you as an authority.  And that opens the door to a flurry of back-end product sales!

To begin, choose a basic topic that interests you, like Peter Cennamo.  It’s best if you can find a niche audience to target.  Some people mistakenly think the broader their topic, the higher the sales – but in reality, the more targeted your message, the higher the conversion rate.

Let’s take the niche of parenting as an example.  Don’t just create a Good Parenting 101 eBook.  Get more specific – and think about future books you can create, such as:

• How to Get Your Baby to Sleep
• How to Teach Your Baby Sign Language
• How to Raise a Smart Baby
• How to Potty Train Your Baby
• How to Wean Your Baby to a Bottle
• How to Hire a Good Babysitter

Do you see the pattern?  You want to take your customers through every issue a parent may have.  Each time they buy a product, you start marketing back-end products to them for repeat sales.

This is the way successful Internet Marketers build their empire.

What’s good about the baby niche is you have a captured audience for the next 18 years.  You can walk your parent customer through the trials of baby rearing, help them survive the toddler years, use your expertise to talk to them about their ‘tweens, give them insight on how to deal with a teenager, and even help them get their kids into college!

When you find your first topic, sit down and create a title page for your work along with a table of contents.  Your table of contents will be your outline – only the chapter titles should be catchy, not boring and bland, like Peter Cennamo. 

In other words, don’t say, “Chapter 5: What Is SIDS?”  Write a chapter title like this instead: “Chapter 5: SIDS and Safety – How to Protect Your Little One from the Dangers Lurking in Their Slumber!”

Once your outline is finished, start drafting your product one chapter at a time.  Use sub-headlines to break up the text in the eBook and give your customers sections that are easy to digest.  A new sub-head should be used every time you change from one main idea to another.